SFO · San Francisco
LicaWorld MCP
Redesigned Lica's MCP so non-technical creators can recruit and chat with a team of agents the same way they'd talk to one AI.
- Role
- Product Designer (Contract)
- Timeline
- NOV 2025
- Technical Dialect
- Figma
Problem
Canva and ChatGPT trained people to talk to one AI, a single voice. Lica's MCP is different. It's a roster of specialist agents working together, but the people it's built for (PMs, marketers, designers without engineering chops) had no familiar way to recruit a team, swap between agents, or scale past five without getting stuck.
Solution
I designed two flows around how people already use AI. For recruiting, users describe what they want to make and the system templates a team from pinned domain experts (Reddit for data, Canva for design) so every sector is covered. For chatting, the Lica logo stands in for the whole team, like the single voice in ChatGPT. Pinned agents sit behind it in black-and-white to show they're still contributing. Picking one promotes it to full color and rewrites the prompt for its domain. Works the same for five agents or a hundred.
§ Shipped
What I built
The Process
Design architecture
Optional deep dive — how the problem became the shipped product.
How people use AI
Studied how PMs, marketers, and designers actually use Canva, ChatGPT, and Notion AI. They all share one habit: they expect to talk to one voice, not orchestrate a roster. Lica's MCP gives them the roster, but no familiar way to recruit, swap, or scale it. I put myself in the user's shoes. If I had a hundred agents, I'd query the same handful repeatedly and ignore the rest. That drove the whole design.
Recruiting without names
Users don't know what their agents are called, and shouldn't have to. Instead of a search-and-pick gallery, I built a prompt-first recruitment flow. Users describe what they're making, and the system templates a team from pinned domain experts (Reddit for data, Canva for design) so every sector is represented. Pinning the most-used agents handles the scale problem. Whether there are five agents or a hundred, you still pick from a handful.
One voice, full team
The Lica logo stands in for the whole team, mirroring the single-voice pattern from ChatGPT and Canva. Pinned agents sit behind the logo in black-and-white to show they're still contributing without being directly addressed. Picking one promotes it to full color, replaces the logo, and rewrites the prompt placeholder to match its domain. Pick Reddit and the field becomes 'let's make some data-driven decisions.' The handoff is visible without breaking the conversation.